by KATE GRACE BAUER on JUNE 20, 2013
There are literally new stores popping up so fast in New Orleans that it’s almost hard (albeit,wonderful) to keep up with the retail Jones’s. I’ll go ahead and make it a bit easier for us all by initiating a new series called “New Shop Watch.” This one in particular focuses on Pippen Lane. The store itself has been around for a while, but it recently moved locations on Magazine Street and got a sweet facelift. The Pippen Lane brand was started recently by the store’s owner and has been doing extremely well from the start, having been featured in many New Orleans publications including our local fashion monthly, CUE. With a subtle nod to classic New Orleans (read: embroidered crowns and fleur de lis) and an embrace for the popular trends, the Pippen Land brand nails it.
The store is dubbed “A Children’s Emporium” and really is. The New Orleans store covers the gamut of children’s clothing and accessories, including reading materials, craft projects, shoes, dresses and even organic stuffed animals, which are alone so chic they could double as a piece of art.
Every salesperson who works at the bright new spot is delighted to cater to anyone’s every need. I recently stopped in with my ten-year-old niece and while searching for the perfect pair of Toms shoes, the salesman was so attentive and patient that I was taking notes!
Pippen Lane is a great pace to shop for gifts and clothing from newborn to tween – definitely a New Orleans shopping destination for the little guys.
05/06/2012 AT 11:00 AM ET
Since they first opened their doors, Pippen Lane has been a one-stop shop for all things kiddie chic.
But now the New Orleans-based boutique is branching out by adding their own girls collection to the mix for spring/summer. And they didn’t have to look far to draw inspiration for their debut line.
You’ll find the city’s famous fleur-de-lis on everything from bibs to body suits.
Plus, their rompers, capris, shorts, tunics and tees are designed to resemble the Big Easy’s fun (and super colorful!) Mardi Gras atmosphere.
Standouts include the Garden District Ellie Dress & Diaper Cover ($67) and the Cornelia Cindy Dress ($50.50).
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To shop their new collection, visit Pippenlane.com.
– Anya Leon
Pippen Lane owner Anna Beth Goodman calls her shop 'a department store for kids.'
Situated on bustling Magazine Street, Pippen Lane (2929 Magazine Street; 269-0106; www.pippenlane.com) is filled with artful displays of children's clothing and toys. In the children's corner, little ones play with toy trains, climb a huge stuffed tiger and frolic in a playhouse while their mothers shop.
"It's a true department store for kids," owner Annabeth Goodman says of the shop, which carries girls' clothing sizes 0-16 and boys' clothing sizes 0-14, shoes, toys, linens, books, gifts and strollers. "People love that the store is a one-stop shop."
A native of Bogalusa, Goodman, who is married to actor John Goodman, opened the store in the French Quarter 14 years ago upon returning to Louisiana from Los Angeles, where she had been a clothing manufacturer. Prompted by the void of European clothing for children in New Orleans, Goodman decided to give retail a try and opened Pippen Lane.
"Everything we have is really high quality," Goodman says. "And we have a little something for everyone — conservative, funky."
While the store's inventory has evolved over the years, one of the most popular brands, Lylian Heirloom, remains a fixture. The brand, which consists of handmade French embroidery clothing, is almost 100 years old. Having now purchased the brand, Goodman continues to produce the label to ensure the Lylian Heirloom tradition continues.
"A lot of people are attracted to Lylian," Goodman says. "We even have grandmothers who come in (the store) with their Lylian dresses to look (at what we have)."
Having conquered retail, Goodman finds herself getting involved with clothing manufacturing once again with her creation of Pippen Lane's signature label, Layette. The label features newborn clothing and playwear for girls, all in Pippen Lane's own exclusive prints. Eventually, Goodman plans to expand the label to include boys' clothing and have the bulk of Pippen Lane's clothing inventory be part of its signature brand.
"I feel like right now I'm really starting to have fun," Goodman says. "I love being able to produce my own label. I'm starting a new chapter. It will be fun to see where this ends up."